GrowingYourPractice Book
A comprehensive resource guide for any dentist or dental manager looking to grow their organization.

The DSO Project

The DSO Project is a unique coaching and advising firm offering dentists an opportunity to partner with industry experts to assist in their DSO journey. We coach dentists every step of the way from start-up through exit. We work with our clients in all critical areas for success including building the right culture, optimizing operations, DSO legal structure formation, business plan development, marketing plan development, building a management team, implementing management processes and KPI’s, developing financing and equity funding options, and much more.

Our CEO, Jeromy Dixson, DMD, MBA is the only dentist in the country who has founded, successfully scaled, and sold his DSO, and is now coaching other dentists how to do exactly what he did. Our President, Ian McNickle, MBA is a dental industry veteran, and has deep expertise in dental marketing, business management, operations, strategy, and scaling companies. Their combined experience tremendously increases the odds of success for dentist entrepreneurs building their DSOs.

Special Offer:

Readers of this book are entitled to a complimentary consultation with The DSO Project to advise on your DSO goals and objectives. To redeem, please email us and use this code: DSO-BOOK


“As the worldwide leader in dental implant innovation and manufacturing, Nobel Biocare has always sought to align ourselves with industry leaders who can add value to our customers. I’ve known Ian personally for many years and have been very impressed with his knowledge and ability to help our doctors develop and implement marketing strategies that work. I’m excited he’s putting some of his knowledge into print so we’ll certainly be recommending this book to our valued doctor customers.”

-Tom Olsen, President and General Manager
Nobel Biocare North America

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The DSO Project - DSO consulting, DSO growth
Mastering Practice Growth, TBD, 000-000-0000,, 7/18/2024, Page Keywords: Dental Marketing,